In todays business environment of cut throat Competition, one of the most important aspect that determines the success of an enterprise is its ability to market its goods and services. A well planned, researched and effectively implemented business promotion plan can help you in successfully reaching your target customers and having an edge over your competitors.
We can assist you in promoting your business by providing various solutions such as:
If the Business you are about to start or currently engaged in, is unique or has some new concept, idea, process or design, it is always advisable to protect it with a Trademark, Patent or Copyrights. Having this protection will prevent others from copying or using your original work without consent.
However these three registrations are not the same and each applies for a specific type of Intellectual Property. You can see the Below mentioned table to get detailed understanding of each registration
| Title | Trademark | Copyright | Patent |
|---|---|---|---|
| Why this Registration | Through Trademark Registration an entity can protect the unique name that makes its brand distinct from others. It can include name, slogans, logo, shape, colour etc. | Through Copyright Registration a person can protects his/her original artistic works like Novels, music, paintings, software etc. | Through Patent Registration an inventor can protect his inventions that are novel, original and has industrial utility. |
| Applicable Law | Trademarks Act, 1999 | The Copyright Act, 1957 | The Patents Act, 1970 |
| Main Condition for Registrations | Name should be unique | Work must be original, creative and in tangible form. | Design or invention must to be original |
| Competitive Advantage | Secures the branding under which products and services are sold. | Others are not allowed to copy without consent of creator | Stop others from using without permission |
| Validity | Initial Validity for 10 years. Thereafter renewal can be done every 10 years. | Valid for life time of the author + 60 years after his/her death. | Validity for 20 years starting from the day the application is first made |
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Brand does not only mean the name or logo or symbol of an entity, in fact it represents the Identity of your Business, that is your expertise, reputation and visibility.
“Your brand is what other people say about you when you’re not in the room” - Amazon Founder Jeff Bezoz
Brand building will help people recognize your entity and as a result they would feel comfortable to buy your product's or avail your services. A well recognized and accepted brand will give you a competitive advantage and continuous growth.
Having a strong brand name will enhance the valuations of your business
We guide our MSME Partners on various strategies and actions they should take to build a everlasting and trustworthy brand beginning from designing the logo, developing the website, to creating awareness of the brand
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Manufacturing the best product or ability to render the best service or being a trader of a unique and high quality product is of no use if you are not able to market them properly and sell to maximum number of customers.
We believe that, Truthful, Accurate, Right Kind of advertisements and promotional activities targeting the ideal customers for your goods or services can make even a small product or service a big hit among the masses.
Our Creative Team will assist you in Marketing your goods or service to your customers through various Advertisement and Sales Promotion Activities like,
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Digital marketing is a kind of marketing a brand or product on internet through multiple platforms like different website and social medias. Digital Marketing is a powerful tool to grow your business irrespective of your industry or business size. It can help you get more visibility, reach out to a broader audience, and generate more sales.
We help our MSME Partners to use various Digital platforms in a cost effective and efficient manner to market their products by developing Digital Marketing Strategy for their business to find the ideal audience, ideal platform for their goods and services and creating easy to understand and precise digital promotion campaigns
Our Various digital marketing Assistance include
In this fast moving world if your business is not having presence in online market you cannot sustain. There is no geographical barriers in online market. You will get a wider reach for your products by making business online. Your Customers will get 24*7 access to your products and your business will make money for you even while you are sleeping.
We can assist you in setting up an online business by giving guidance on
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The Indian Government has taken multiple initiatives to help MSME’s in promoting their businesses. However only few MSME’s are able to take advantage of these initiatives due to lack of awareness
Our Team will assist you to avail benefit under various government initiatives relating to business promotion which will result in increased sales and profits such as
Availing benefit of Government Schemes for Business Promotion - For More details visit Saarthi Portal
Registration on GeM Portal for Government tendering and procurement - https://gem.gov.in/
Getting Zero Defect & Zero Effect (Zed) Certification. – It is a scheme introduced by the Government of India to enhance global competitiveness of MSMEs by providing them financial support in assessment, rating & handholding of its manufacturing processes on quality and environment aspects.
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A Dream of every business is to establish its presence all over the world. Due to Globalization, world has become a free marketplace and hence it is very easy for businesses to buy or sell their products and services in any country.
However MSME’s have to face various challenges in case of imports and exports such as complex import and export procedures, language barriers, payment and funding issues. Our Team will assist you to overcome these challenges by providing guidance such as
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